Category Archives: In The News

Gazette Des Femmes

Le monde des jeunes pousses connaît une progression effrénée en Inde depuis plusieurs années. Si ce sont principalement des hommes qui démarrent des projets innovants et qui octroient le financement – symptôme d’un pays encore profondément inégalitaire –, des femmes n’hésitent pas à se lancer dans l’aventure et à intégrer une vision sociale à leurs activités. À l’image […]


Quand les déchets donnent naissance à des objets design Une petite entreprise basée à Bangalore en Inde s’est spécialisée dans le surcyclage ou upcycling. Elle a ainsi adapté une tradition indienne ancestrale consistant à donner une nouvelle vie aux objets usagés ou aux matériaux inutilisés. Read More…

UN Environment

This Indian start-up is turning trash into treasure To help fix the vicious cycle of consumerism and waste disposal, 41-year old Shailaja Rangarajan – who is based in Bangalore, India’s third-largest city – is charting a new path towards conscious consumerism. While waste management is usually seen as the process of segregating and recycling, she […]


Shailaja Rangarajan’s Rimagined Promotes Upcycling in Everyday Life Shailaja Rangarajan started Rimagined in 2016 which endeavours towards upcycling and sustainability. Her initiative aims at reducing waste output and instead using it to produce usable products such as furniture, jewellery clothes and home décor. Read More


Reimagine Recycling with Rimagined Rimagined is a collaborative platform for designers and makers working with waste. To support the makers’ commitments, they ensure that all the products sold on are upcycled. Hey Beautiful reaches out to their founder Ms. Shailaja Rangarajan, an MBA, to know more about their work & future plans. She brings […]


Tetra-Packs & Torn Jeans: Bengaluru Woman Upcycles Waste into Things You’ll Love! From suave bags fashioned from tetra paks, denim and other textile wastes to fancy tea coasters made using motherboards and vinyl records, Rimagined’s range of upcycled products is indeed a revelation. India produces 1,00,000 metric tonnes of solid waste on a daily basis, […]


Bengaluru’s Shailaja Rangarajan upcycles trash into home décor and fashion accessories BENGALURU: Shailaja Rangarajan was one of those techies in the software hub of Whitefield until she became part of the local citizen movement Whitefield Rising. She worked on solid waste management initiatives, along with others. Four years ago, she decided to resign her technology […]


Looking for upcycled and environment-friendly products? Check out Rimagined Shailaja Rangarajan started Rimagined in an effort to promote conscious consumption while creating livelihoods for women in the urban poor and rural sectors. Urban India today produces nearly 48 million tonnes of municipal solid waste annually. The alarming rate of waste generation in the country will soon land us in a deep waste-management […]


Recycling Is Passé, This Social Enterprise Is Upcycling Waste Into Ingenious Consumer Products From plastic waste, ceramic waste to e-waste, social enterprise Rimagined is upcycling every kind of waste and turning them into jewellery, kitchen items, home décor products and furniture items Read More


India’s first upcycled store Rimagined just opened in Bangalore and it’s beautiful. Everything they sell has been made from upcycled goods. They have lots of lovely gift items. They also have a website for people to order from if they are outside of Bengaluru. Here are some photographs of the shop in Whitefield. Do check […]