Rimagined endeavours towards upcycling and sustainability as the norm in this current world of meaningless consumption and relentless waste production. We aim at reducing waste output at source and instead repurpose waste to produce a wide range of utility products. Every product you see here is handcrafted by our team of women and traditional artisans, who now have a viable source of income and dignified employment.
We believe that nothing should go waste; We also believe that we do not need to use the already scarce virgin resources for our consumption.
At Rimagined, we believe in harnessing the power of sustainable business models to make this world around us a better place. We work with materials that usually end up in landfills. If any discarded item (like clothing waste) has some value and utility to anyone, we would rather donate it than upcycle it.
While we are on our mission to help address the waste problems we create dignified and sustainable livelihood to our team of artisans. There is lot of work that goes into transforming waste into something beautiful. While we do buy certain addendum material, we ensure that we keep the use of new resource to the bare minimum.
We believe in fair wages. All our artisans are paid well and we do not cut corners to make our offerings come "cheap". If you feel that our products are not cheap, and that we are not into offering huge discounts, it is for this very reason. So you can make an informed choice when you opt for a Rimagined product.
Do we really need to buy and consume at the rate we do?
Before we go and buy ANY product because we can afford it, can we pause and ask ‘do I really need it?’.
Maybe we can explore alternatives like renting, reuse, repurposing that help us do our bit towards conscious consumption.
“What you do makes a difference. You have to decide what kind of difference you want to make.” – Jane Goodall.
Our People & Stories
Know more about our team. The people who bring to life our various designs, the ones who run the show in the backend.
Each one of us has a personal journey that we have embarked upon in our common purpose of Sustainability.
Know about the inspiring work that is happening around the world in the space of Sustainability
In this journey to promote Sustainable living, we have found multiple supporters who believe in our purpose and vision.
Read here to know more about them.
Join The Movement
Rimagined offers various ways you can collaborate with us for a world without waste. Rimagined is also a marketplace where other green products are showcased and merchandised. If you are a designer who would like to collaborate with your products, contact us to explore the possibilities.
She The People
June 5, 2018. Shailaja Rangarajan’s Rimagined Promotes Upcycling in Everyday Life
July 14, 2018. This Indian start-up is turning trash into treasure
May 30, 2018. Reimagine Recycling with Rimagined
January 22, 2018. Looking for upcycled and environment-friendly products? Check out Rimagined.