What is Upcycling?

Upcycling is all baout converting old and discarded material into something useful and beautiful. It is about extending the lifetime of  materials and giving them a better purpose / utility. Unlike recycling, in upcycling the material does not undergo form change. This ensures that the process is not resource intensive when compared to recycling.

Why Upcycling?

When we upcycle, we process an item to make it better than the original, something more useful than what the item was. We have all upcycled our wardrobes time and again when we take some clothes that don’t fit or are stained/torn, and eventually end up refashioning into a new clothing item.

In industrial & commercial terms, upcycling is done using either pre-consumer or post-consumer waste or a combination of the two. But what are these kinds of wastes? A pre-consumer waste is produced while items are being manufactured and post-consumer waste results from the finished product reaching the end of its useful life for the consumer. 

Rimagined is committed to creating a more sustainable future by offering products that are rescued before going to landfill! We r(e)imagine the way waste products can be repurposed & give them a new life. 

The upcycled item often becomes more functional or beautiful than what it previously was. Thus the word upcycling, because the value of the item is increased! Upcycling is a creative process where waste is looked at as a resource. Materials are reused in a clever new way, giving them a second life and function. Think of rubber tire stool, food serving trays made of glass bottles. Upcycling transforms the tire & glass bottles into a lovely piece of use in day to day life.

Why Upcycling is important! 

Upcycling is important since it reuses materials instead of throwing them away. Less landfill waste automatically has a positive impact on the environment. While there are environmental benefits to it, there are more Social & Personal benefits to this process than we know of. Jump on board on this sustainable journey with us, while we tell you how upcycling is benefitting everyone around you. 


Did you know that all the waste we generate goes into the landfill? Those old pairs of jeans that have been discarded, the empty wine bottles collected after a nice get together…all these items that were once en route to the landfill are reclaimed by Rimagined & transformed completely. 

Our planet barely has enough room for all of us these days, let alone all of our waste. Let’s work together, and find a new life for all the waste we generate!


If we upcycle existing resources, we don’t have to use any new raw materials in the production process. We only Rimagine better use of it! Did you know that some of the simple things use up a lot of our raw materials..for instance, it takes over 2,500 liters of water to produce the cotton needed to make a single t-shirt? Crazy, isn’t it?! Planet Earth is already running low on natural resources, let’s not waste them creating products that can easily be recreated upcycling older products. 


Upcycled products don’t follow a factory process of production. Each item is handcrafted to the finest details. Rural artisans & small local businesses create each of the items with a lot of love & care. When you purchase something at Rimagined, you are supporting the craft and the hard work that these artisans put into upcycling products for you.


A social and economic benefit of upcycling is that it supports rural industries. A lot of upcycled products in India are made in small communities by artisans who use their traditional craft skills. Upcycling gives them an opportunity to provide for their families through entrepreneurship and make a living with dignified employment. 


Whether you’re upcycling things yourself or buying products from designers, you will always be sure that it is absolutely unique! Every upcycled item is one of a kind and has a beautiful history behind it – making it a great addition to the home!

Click here to know more about our process and how we transform different types of materials