UN Environment

Media Coverage of Rimagined in UNEP

This Indian start-up is turning trash into treasure

To help fix the vicious cycle of consumerism and waste disposal, 41-year old Shailaja Rangarajan – who is based in Bangalore, India’s third-largest city – is charting a new path towards conscious consumerism. While waste management is usually seen as the process of segregating and recycling, she has gone a step further by promoting the “upcycling” waste.

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