This Indian start-up is turning trash into treasure
To help fix the vicious cycle of consumerism and waste disposal, 41-year old Shailaja Rangarajan – who is based in Bangalore, India’s third-largest city – is charting a new path towards conscious consumerism. While waste management is usually seen as the process of segregating and recycling, she has gone a step further by promoting the “upcycling” waste.